30th Sunday of Ordinary Time [C]
30TH SUNDAY, ORDINARY TIME [C] Suppose for a moment that you are a golfer. Golfing means teeing off but never being completely satisfied with your result. You’re always looking for more distance. It’s never about less; it’s always about more. The industry understands this. They know that you are always searching for some kind of an additional edge. This would explain the arrival of “Big Bertha” back during the early 1990’s. Produced by Callaway, the Big Bertha represented something new, with its steel shaft and its oversized titanium head. From a promotional standpoint, the message was clear: use our club if you want superior distance. Not long afterwards, the people at Titleist would follow up with their own message: if you want superior distance, use our newly developed golf ball—the ProV1. As was the case with Big Bertha, the ProV1 reflected a new approach: the highly concentrated core generating optimal distance, and the dimpled urethane outer coating enabling optimal spin....